Marketing adult retailers for dummies

Honestly as an aspiring marketer, I wouldn’t know where to start so I did what any twenty two year old would do, I researched it. The articles that popped up ….. lets just say that they were ‘interesting’ lol.

In my opinion, the key to marketing anything, whether its sex toys or something as wholesome as homebaked chocolate chip cookies, is coming up with a creative way to do so. Practically every social media platform has restriction on nudity and anything inappropriate however instead of avoiding the issues with web sites like Pinterest and Facebook, take them head on and create campaigns that will play within their guidelines, while still using that incredible marketing noodle of yours.

Create funny quotes that are suggestive in nature yet visually tame like the examples from lovers lane (2014) below

Appeal to people by promoting safe sex in a creative and entertaining way

Hinting at the inappropriate content and direct users to your site or blog where it is acceptable for hosting and viewing

According to Black Hat World (2013) Woman are far more sexual and sensual so why not market to ladies? Men might have all that testosterone but they don’t make a habit of purchasing vibrators, for example.Like Lover’s Lane, use your content to help educate your customers. Sex advice blogs are amongst the most read and commented on links shared on social media.

Ever heard of “Passion parties”? Well neither have I. They are women-only get-togethers where sex ‘equipment’ which include toys, lubricants and costumes, are sold. A sales representative organizes the event which includes educating and demonstrating to woman how the toys and lubricants works and at the same time, explains to them that by keeping things interesting in the bedroom, they are able to maintain a more relaxed relationship/marriage. As it has been proven that sex is a great stress reliever.

My last little bit of advice would be to test new free gift with order offers. Everybody loves free gifts, no matter what it is. Encourage honest product reviews by giving a small discount on their next purchase.

#Once I’m qualified, You’ll be paying for my advice